Celsius Holdings, Inc. (NASDAQ: CELH) has seen its shares dive as much as 58.5% in the past three months, lagging the industry's drop of 4.9%. Additionally, the energy drinks company trailed the broader Zacks Consumer Staples sector and the S&P 500's respective growth of 0.2% and 1.8% during the same period. Image Source: Zacks Investment Research Once hailed for delivering consecutive quarters of 100% growth, Celsius Holdings is now grappling with decelerating revenue improvement and intensifying competition in the energy drinks market. Closing the trading session at $38.03 on Aug 12, the stock hovers close to its recently hit 52-week low of $36.17. Furthermore, CELH is trading below its 50 and 200-day moving average, indicating potential weakness in the stock's momentum. Image Source: Zacks Investment Research Understanding the Sharp Pullback The biggest concern surrounding Celsius Holdings is the evident deceleration in its revenue growth and diminishing market share. The company's 23.4% year-over-year revenue increase in the second quarter of 2024, though objectively solid, falls short of the high expectations set by its earlier extraordinary growth figures. Additionally, in the four-week period ended Jul 14, Celsius Holdings held an 11% share in the MULOC category, marking a 50-basis point contraction from the previous quarter, raising alarms about the company's ability to sustain its competitive edge in a saturated market. Despite having a strong positioning in the energy drinks market, Celsius Holdings faces broader industry challenges, including energy-drink fatigue, rising health concerns and a general decline in discretionary spending. The market is becoming increasingly crowded, with new entrants vying for consumer attention ...