Former NFL quarterback Colin Kaepernick is turning his attention to helping creators in the artificial intelligence sector. What Happened: The former San Francisco 49ers quarterback is launching Lumi Story AI, an artificial intelligence company backed by Seven Seven Six, the venture capital firm co-founded by Reddit co-founder Alexis Ohanian. The company has received $4 million in funding, with Seven Seven Six leading the seed funding. According to the Wall Street Journal, Lumi Story AI can help writers create illustrations and graphics for their words, and artists create words to go along with their artwork. "It allows us to help fill the skill gaps of creators," Kaepernick said. "We are now building in that direction to try to open that up and democratize storytelling." The former National Football League player said creators have told him that high production costs, long timelines and lack of expertise in distribution and marketing are often roadblocks to make their work stand out and accomplish goals. "We look at it as AI should be empowering and ...