EDMONTON, Alberta, July 18, 2024 (GLOBE NEWSWIRE) -- Today, Artificial Agency, an AI startup pioneering generative behavior for gaming, emerged from stealth and announced $16M (USD) in funding from Radical Ventures, Toyota Ventures, Flying Fish, Kaya, BDC Deep Tech, TIRTA Ventures, and others. The funding will be used to accelerate the development of the company's flagship product — an AI-powered behavior engine that enables game developers to embed runtime decision-making seamlessly into any aspect of a game, delivering a gaming experience that feels truly alive. "AI has enormous potential to revolutionize gaming, yet, to date, the focus has predominantly been on very limited human-to-AI conversations," said Brian Tanner, co-founder and CEO of Artificial Agency. "The real opportunity lies in unleashing generative behavior into whole worlds and giving developers the tools to transform both characters as well as other decision-making systems into individualized AI agents with perceptions, actions, personalities, and goals. This paves the way for entirely new categories of games to be created that are more creative, more expressive, and deeply individualized." Artificial Agency's AI-powered behavior engine makes it easy for game developers to integrate generative AI into all kinds of game mechanics, driving engaging behavior in both moment-to-moment interactions and the overarching game narrative. Developers can add minor improvisation to scripted interactions, full improvisation for emergent gameplay, create full artificial players, and even high-level gamekeeper systems that control pacing, spawn encounters and steer players ...