Nordstrom, Inc. (NYSE: JWN) has been making efforts to drive efficiency in its business and enrich customer experience. The company is making improvements in the Nordstrom Rack banner, driven by an increase in its strategic brand penetration. It is also redefining its flagship brand with a style-driven and top-quality assortment to give it a trendy look. Nordstrom's Rack banner also remains on track to increase productivity throughout its network, reduce transportation costs and delivery times and enhance services via faster delivery. The company continues focusing on introducing more premium brands at Rack, better assortment and increased brand awareness. Additionally, the company is making efforts to enhance customer experience through faster delivery. It delivered more than 50 basis points of improvement in variable supply-chain expense savings for the sixth straight time in the fiscal fourth quarter. This supply-chain optimization work began in early 2022 and has delivered significant customer benefits and operational efficiencies. Going ahead, JWN continues seeking additional efficiencies in flow and improved productivity through inventory-management initiatives.