Shares of Macy's, Inc. (NYSE: M) jumped 9.5% on Jul 5, 2024 amid reports that activist investor Arkhouse Management and partner Brigade Capital Management have again sweetened their offer for the biggest U.S. department store chain. The Wall Street Journal reported Jul 3, 2024 that the firms raised their bid for Macy's by about $300 million to $6.9 billion. Their latest bid of $24.80 per share for shares they do not already own represents a 38.3% premium over Macy's closing price on Wednesday. This would mark the duo's third offer for Macy's since December 2023. The two companies initially presented Macy's with a $21-per-share deal in December, which the board rejected. That led Arkhouse and Brigade to launch a proxy fight that ended when Macy's approved two board members backed by the investors after Arkhouse and Brigade came back in March with a $24-per-share bid. Image Source: Zacks Investment Research Growth Prospects of the Stock The company is implementing a robust revitalization strategy aimed at securing its position in the competitive retail sector. Central to this strategy is a focus on operational modernization, technological integration and enhanced customer engagement. Under the "First 50 Pilot" initiative, Macy's is strategically selecting 50 store locations to test new retail strategies, such as product introductions and visual merchandising enhancements. This initiative, spanning geographically diverse locations, has shown promising early results, including 3.4% growth in comparable sales and increased customer satisfaction in the first quarter of fiscal 2024. These insights ...