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VITALITY ANNOUNCES FIRST QUARTER RESULTS AND PROVIDES BUSINESS UPDATE

TSXV Trading Symbol: VPI VANCOUVER, BC, July 2, 2024 /CNW/ - Vitality Products Inc. (TSXV:VPI) (the "Company" or "Vitality"), a manufacturer, marketer and distributor of premium vitamins and supplements, is pleased to report its financial results for the first quarter ended April 30, 2024 and provide a business update. Quarter 1 Results: Strong Gross Margins and Reduced Net Loss in Q1 Year-Over-Year Financial Highlights: Reduced Net Loss by 65% Maintained Sales in Q1 Achieved 72% Gross Margin on Product Sales Reduced General Selling Expenses by 48% Reduced General and Administrative Expenses by 22% The financial performance of the Company for the three months ended April 30, 2024 and 2023 show a 65% reduction in net loss as the Company continues to make significant strides towards its goal of profitability on a quarterly basis. The financial results of the Company for the three months ended April 30, 2024 show a net loss of $40,455 or $0.00 per share compared to a net loss of $115,747 or $0.00 per share for the same period last year. Sales of the Company's premium natural health products for the three months ended April 30, 2024 increased 1% to $196,879 (2023 - $195,069). The Company's gross margin on its sales for the three months ended April 30, 2024 was $141,662 or 72% of sales (2023 - $142,786 or 73% of sales) as the Company continues to have strong gross margins due to the uniqueness of its natural health products. During the three months ended April 30, 2024, sales were ...