London CNN  —  Facebook parent Meta has been accused of breaking Europe’s new digital competition rules over its “pay or consent” advertising model. Late last year, Meta (META) launched a service called “Subscription for no ads,” allowing European users of Facebook and Instagram to pay up to €12.99 ($14) a month for ad-free versions. The European Commission said in a statement Monday that, in its preliminary view, “this binary choice forces users to consent to the (use) of their personal data and fails to provide them a less personalized but equivalent version of Meta’s social networks.” If the provisional findings of the Commission’s investigation are confirmed, the EU could hit Meta with a fine equivalent to 10% of its global annual revenue.