preloader icon

Apex Trader Funding (ATF) - News

Strong Brands Aid Helen of Troy, Macro Headwinds Hurt

Helen of Troy Limited (NASDAQ: HELE) is focusing on its Leadership Brands, emphasizing innovation and improving distribution channels. Initiatives such as Project Pegasus aim to increase efficiency and reduce costs. However, the company continues to encounter challenges such as economic volatility, inflationary pressures and changes in consumer spending patterns. Let's delve deeper. Strong Leadership Brands The Zacks Rank #3 (Hold) company is focused on making solid investments in its Leadership Brands, which is a portfolio of market-leading brands. Brands in this portfolio, including OXO, Hydro Flask, Vicks, Braun, Honeywell, PUR, Hot Tools, Drybar and Osprey, are positioned to enhance market share. These brands account for a significant chunk of the company's sales, which generate solid margins and volumes. In fourth-quarter fiscal 2024, the company's leadership brand sales inched up 1% year over year to $418.9 million. Management highlighted that performance for its brands like OXO, Hydro Flask, Osprey, Drybar and Braun remained impressive in the quarter. Continued investments in these top-performing brands are expected to yield strong and consistent results. Image Source: Zacks Investment Research Strategic Growth Endeavors Helen of Troy is focused on investing in consumer-centric innovation, digital marketing and media, new packaging, enhanced production and distribution capacity, as well as direct-to-consumer channels, among ...