J. Jill Inc (NYSE:JILL) shares are trading higher after the company reported better-than-expected first-quarter FY24 earnings and raised the outlook. The company reported first-quarter FY24 sales growth of 7.5% year-on-year to $161.51 million, beating the analyst consensus estimate of $154.92 million. Total company comparable sales increased by 3.1%. Direct to consumer net sales climbed 11.6% Y/Y, constituting 47% of total sales. Gross profit grew 8.6% Y/Y to $117.7 million, and the gross margin expanded 80 basis points to 72.9%. Operating margin expanded 70 basis points ...