Amazon.com Inc (NASDAQ:AMZN) looks to wield artificial intelligence (AI) to best its rivals in today’s streaming environment. What Happened: The Seattle-based e-commerce giant confirmed that its Alexa-powered AI feature will be implemented within Fire TV’s search. Amazon’s Fire Stick competes with Roku Inc‘s (NASDAQ:ROKU) various streaming devices. It also rivals Apple Inc‘s (NASDAQ:AAPL) Apple TV and Alphabet Inc‘s (NASDAQ:GOOGL) (NASDAQ:GOOG) Google Chromecast. In a post on its website on Thursday, Amazon cited the importance of letting users spend more time watching rather than searching. “This new Fire ...