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Why Is New York Times Stock Trading Higher On Wednesday?

The New York Times (NYSE:NYT) reported that its net digital-only subscriber base grew by 210,000 to 9.91 million in the first quarter, primarily driven by bundle and multiproduct subscriber additions. The company said it had about 10.55 million subscribers overall, up roughly 8.4%. About 640,000 of those were print subscribers, down about 10%. The company reported sales of $594 million, up 5.9% year over year, beating the consensus of $591.91 million. Digital advertising revenues increased 2.9% to $63 million, primarily due to higher revenues from display advertising at The Athletic and Creative Services, partially offset by lower revenue from display advertising at The New ...