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Philip Morris' Ambitious Plans for Heated Tobacco Gains Traction Among Analysts and Investors

Philip Morris International Inc’s (NYSE:PM) ambitions for heated tobacco in the United States garner attention from analysts and investors, who believe the company’s goals are within reach despite skepticism from rivals entrenched in the vaping market.  As Philip Morris gears up to introduce its flagship heated tobacco device, IQOS, in the U.S. in the second quarter, it aims to carve out a significant market share in a country dominated by vaping products. Also Read: Tobacco Use Falls To 1 In 5 Adults Globally: Why WHO Says ‘There Is No Time For Complacency’ IQOS, already a top seller globally in the heated tobacco category, holds a pivotal role in Philip Morris’ ...