"Not trying to always be the next unicorn is okay… it’s actually great," Morgan Paxhia, a co-founder and managing director at Poseidon Investment Management, told the audience at the Benzinga Cannabis Capital Conference in Florida on Wednesday. He said selling a cannabis business and then building a new one from scratch is not a bad idea. "We need to see good investments being made, entrepreneurs being realistic about the valuations and building good companies… and not being afraid to hit the bit," Paxhia said. That, actually is a great way to attract investors' attention, he added. Paxhia joined three other experts, John Darwin, a managing partner of Luminous Capital, Brett Finkelstein, a managing partner of Skyvest Partners LP and Meris Kott, CEO of Shiny Health & Wellness Corp., on the stage at The Diplomat Beach Resort in Hollywood in a panel moderated by Tom Zuber, a founder and the managing partner of Zuber Lawler, on what makes a company investable in the cannabis industry. Zuber said that what sells in the cannabis space right now are numbers. "Selling the dream is ...