The U.S. government on Monday sued a New York-based company for allegedly operating a so-called "massive 'consent farm' enterprise" to trick nearly 1 million people a day into providing personal information and consent to receive telemarketing calls. Fluent LLC was accused of having since 2011 used deceptive ads and websites to promise free rewards, including from familiar brands such as Amazon and Walmart, that were impossible to obtain, and interviews for jobs that did not exist. The Department of Justice and Federal Trade Commission said Fluent's true purpose was to sell "leads" to telemarketers that later inundated consumers with robocalls, texts and emails about auto warranties, debt reduction, for-profit education, pain cream, solar energy and other products and services.