There’s really no hiding from AI anymore. Even if you don’t work with it professionally, chances are that AI has powered your search engine use, or you’ve at least tinkered with a chatbot like ChatGPT. Beyond that, AI is behind the targeted ads that we see on social media or Google; it tracks our internet and social media use, and selects ads accordingly. What this means for the future – of computing, of statistics, of data analysis, of marketing and advertising – hasn’t yet come fully into focu