dashboard



The cord has been cut. Streaming is more watched than cable

The cord has been cut. Streaming is more watched than cable



Does Wall Street understand Netflix?ReplayMore Videos ... (16 Videos)Does Wall Street understand Netflix?'Hubba hubba': CNN correspondent gets 'heartthrob' treatment on Netflix show'I died and came back': Survivor gives first interview since WH lightning strike'We have two kids. It's not only about our freedom.' Journalist opens up about leaving Russia.Salman Rushdie event moderator recounts stabbing attack'I think these people are going to have egg all over their face': John Dean reacts to right-wing mediaIn rush to defend Trump, MAGA media shows hypocrisyFox boss privately levels harsh criticism of TrumpWatch Jordan Klepper confront MAGA crowd on conspiraciesHear what pro-Trump forums are saying after FBI search Mar-a-LagoWatch Trump loyalists slam FBI's Mar-a-Lago search as 'third-world' mistakeDOJ says this man influenced US political groups at the direction of Russian intelligenceNew book details conflicts between Trump and his generalsWhat the Bidens really think about their media coverageAlex Jones must pay $45.2 million in punitive damages in defamation suitWatch how Fox, MSNBC report the killing of al Qaeda leaderNew York (CNN Business)The cord has been cut.

For the first time ever, Americans are watching more streaming TV than cable, according to a report from Nielsen. The milestone has long been expected as viewers change their viewing habits and ditch their pricey cable bundles for cheaper alternatives.In July, streaming amounted to 34.8% in the share of total TV consumption, a growth of nearly 23% within the past year. Cable and broadcast viewership both dropped year over year, with the former amounting to 34.4% and the latter making up just 21.6%. Both fell around 10% compared to July 2021.Nielsen notes streaming has surpassed broadcast before, but its the "first time it has also exceeded cable viewing." Netflix, Hulu and YouTube also captured record-high shares, with Netflix (NFLX) being the biggest streaming platform thanks to "Stranger Things'" new season.The report's findings aren't surprising, but it is an inflection point for the typical American TV viewer as well as the industry. Entertainment companies are spending billions of dollars bolstering their streaming services to future-proof themselves. But streaming's glory days might already be over: The war to win over subscribers at any cost is done.Read MoreDisney (DIS) is hiking prices after losing a ton of money on its various streaming services. Netflix recently jacked up prices and is cracking down on password sharing. Warner Bros. Discovery, CNN's parent company, is scrapping films and series left and right and reversing its controversial everything-under-one-streaming-roof strategy. All three services are expanding their ad-supported offerings.Streaming itself isn't going anywhere — it's the present and future of Hollywood — but the spend now, ask questions later days look to be coming to an end as these services mature and media companies cleave to what makes money."The streaming wars are over because subscriber growth has come to a halt," Michael Nathanson, a media analyst at MoffettNathanson, told CNN Business. "You're fighting a war in a land that has no more resources in it."--CNN Business' Frank Pallotta contributed to this report.


Click Here To Get Funded!