McDonald's Menu Move Targets Wendy's, Burger King

McDonald's created the Big Mac in response to the success that Burger King had with the Whopper. Burger King has its flame broiler and Wendy's has "fresh, never frozen" beef, but every chain has basically the same burgers. Sure, there are variations -- Wendy's has baked potatoes and chili, Burger King has its Chicken Fries -- but it's mostly all the same.
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