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'Nope' is Jordan Peele's latest No. 1 film at the box office

'Nope' is Jordan Peele's latest No. 1 film at the box office



No spoilers: Jordan Peele's 'NOPE'ReplayMore Videos ... (16 Videos)No spoilers: Jordan Peele's 'NOPE''Sexy as a tortoise': Netflix's founder describes its early success in 2002New 'Lord of the Rings' show reveals world from another ageDid 'Top Gun: Maverick' beat 'Titanic'?Disney is bringing back this Halloween classic, 29 years laterJimmy Kimmel presses Biden on gun control'Predator' prequel 'Prey' pulls audiences back to the Comanche tribe 300 years agoJake Tapper identifies key change in new 'Top Gun' movie that could anger China This ventriloquist surprised the judges on 'America's Got Talent'Harry Styles makes $300 music video with James CordenTom Cruise terrifies James Corden with wild plane ride'American Idol' winner says he wants to 'stay in the house for a bit'Netflix just released the first 8 chilling minutes of 'Stranger Things'Watch 'SNL' favorites say goodbyeWatch Tatiana Maslany transform into She-HulkSelena Gomez looks for love on 'SNL'New York (CNN Business)"Nope," Jordan Peele's third movie, opened to an estimated $44 million this weekend in North America, according to Universal Pictures.

The science-fiction film, which stars Daniel Kaluuya as a Hollywood horse wrangler dealing with some extra-terrestrial problems, was expected to make around $50 million this weekend, according to initial projections.It is Peele's third film in a row to open at No. 1 at the North American box office and the biggest domestic opening for an original script since 2019's "Us," Peele's last film, according to the studio.Despite its plot being shrouded in mystery, "Nope" was one of the most anticipated movies of the year, so its opening is bit lackluster. However, it is still solid considering that the film is rated R, isn't tied to a blockbuster brand or sequel and had a relatively modest production budget of $68 million.The opening for "Nope" tops Peele's first film, "Get Out," which made $33 million in 2017, but falls short of "Us," which blew past expectations three years ago, opening to roughly $70 million — more than tripling its $20 million production budget in a single weekend. Both films eventually made $255 million worldwide.Read More'Nope' puts Jordan Peele's quirky spin on an alien-invasion thrillerThis isn't a spectacular opening the way "Us" was, but the film could have legs considering it has good reviews with a 83% critics score on Rotten Tomatoes."When it comes to Jordan Peele, it's not so much about the opening weekend as much as it's about building that word of mouth," Paul Dergarabedian, senior media analyst at Comscore (SCOR), told CNN Business. "His movies are in it for the long haul."Dergarabedian also noted that there's really no competition in the weeks to come, which may be good news for ticket sales going forward.Why "Nope" didn't make more could be due to myriad reasons. For starters, Peele's films — while entertaining — are reliably cerebral. That could leave some audiences perplexed rather than pleased, which explains the film's "B" CinemaScore.Also, the marketing around "Nope" was deeply cryptic and that may have led to more people being wary of diving in this weekend. This is especially the case right now as inflation is soaring and audiences are being careful with how they spend their money.All in all, the opening of "Nope" was in the range of projections and will go down as another win for Peele and Universal.


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