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Another company called Meta says Facebook rebrand 'obliterated' its business

Another company called Meta says Facebook rebrand 'obliterated' its business



Facebook's parent company has a brick and mortar store. See what's insideReplayMore Videos ... (16 Videos)Facebook's parent company has a brick and mortar store. See what's insideMetaverse expert predicts the future of the internetHow these satellites are helping fight methane pollutionHasbro 3D-prints your face on its action figure toysSee the first images taken by the James Webb Space TelescopeArt critic Jerry Saltz on DALL-E 2: 'This is pretty crapola illustration'This is how data collected from fertility apps could be used to prosecute abortion See a simulation of AI technology being used to prevent a mass shootingAmazon introduces new warehouse robot, says it's not replacing human workersThis mobile robot can reserve parking spots and then charge your EVInternet Explorer is no more. CNN reported on the 'browser wars' it started in 1996Robots could soon look human, with living skin and hairApple's CEO responds to evolving workplace dynamicsSee the new features coming to iPhonesMeet the researchers revolutionizing micro-scale robots for medical useThis new technology helps drones survive strong windsNew York (CNN Business)Meta Platforms, the company formerly known as Facebook, has been sued for trademark infringement by MetaX LLC, a company that says it does business publicly as Meta and had been operating in the virtual and augmented reality technology space for years before Mark Zuckerberg announced his company's rebranding.

Facebook changed its corporate name last fall to Meta, part of a strategic shift in focus from social media to a future, immersive — and so far largely theoretical — form of the internet powered by AR and VR technologies called the metaverse. Its stock started trading under the META (FB) ticker last month. Facebook users may soon be able to create multiple profiles under their accountsThe tech giant's move "obliterated" the smaller company's business, according to allegations in the complaint from MetaX, filed in the Southern District Court of New York on Tuesday. "Meta's small business stands no chance against the corporate behemoth," the complaint states. MetaX is seeking an injunction ordering Facebook's parent company to cease the use of the Meta name in connection with products, services or activities related to virtual, augmented or extended reality, as well as unspecified damages, according to the complaint.Representatives for the Facebook parent company did not immediately respond to a request for comment.Read MoreMetaX LLC, which was founded in 2010, creates immersive installations and activations incorporating AR and VR, visuals, sound and other technologies at events such as Coachella and SXSW — the likes of which Facebook-turned-Meta now seeks to do to promote its new strategy, the lawsuit claims. MetaX says it has also worked with popular digital artists such as Beeple, and claims its work has "laid the foundations for the developing, although not yet fully existent, 'metaverse.'"In the complaint, MetaX alleges that in negotiations following Facebook's name change, the tech giant asserted that the two companies provide"drastically different goods and services," calling itself a "social technology company." Still, the lawsuit points to recent activations by Facebook-turned-Meta at SXSW and Coachella that MetaX alleges are "identical" to events that have been part of its core business for years.MetaX in its lawsuit said it "can no longer provide services and products under the Meta mark because consumers are likely to mistakenly believe that Meta's products and services emanate from Facebook and the toxicity that is inextricably linked with the Facebook brand."


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